Be ready to inform the public when information moves fast.
Scenario-based communications training for public information officers serving emergency management, police, fire rescue, EMS, code compliance, animal services, medical examiners, water utilities, sanitation and solid waste.

We train PIOs from:
- Emergency Management
- Police
- Fire & EMS
- Water Utilities
- Sanitation & Solid Waste
- Code & Animal Services
- Medical Examiners
Built around the work PIOs actually do.
Focused, practical training that helps public information officers communicate clearly, build trust and keep their communities informed during high-pressure situations.
Holding Statements
Craft clear, accurate messages early, while the situation is still developing.
Press Briefings
Plan, prepare and deliver effective briefings in high-stakes environments.
Media Inquiry Response
Handle tough questions, stay on message and build credible relationships with reporters.
Public Alerts
Communicate time-sensitive information across multiple channels.
Executive Counsel
Advise leadership on risk, messaging and public communication strategy.
Crisis Coordination
Work across agencies and disciplines for a unified, consistent message.
Rumor and Misinformation Response
Correct the record quickly and credibly without amplifying what is false.
Public-Facing Updates
Keep residents informed with regular, plain-language updates as facts change.
Build core skills, then go deeper.
These courses build a strong foundation for public information officers. Each one can also stand alone, depending on your team's needs.
01On the Record
Media Training for Public LeadersMedia interviews, on-camera technique and message delivery with confidence.View course outline
02What Makes News?
Writing Media Materials That Get UsedUnderstand how the media works, what journalists need and how to make your information newsworthy.View course outline
03Ready When It Matters
Crisis Management & CommunicationScenario-based practice to prepare, coordinate and communicate through realistic incidents.View course outline
04Government Executive Communications Certificate
All four courses · 12 hoursAll four courses, applied assessments and a timed crisis capstone for your PIO team.Explore the certificateCross-agency and multi-discipline team training.
Public information rarely stays inside one department. Train PIOs from emergency management, public safety and essential services together so they share a standard, a vocabulary and a plan.
What's included
- Planning consultation with your communications leadership
- Scenarios that span multiple departments and agencies
- Joint information center and unified-message practice
- Shared templates for holding statements and updates
- In-person delivery for teams of any size
Build a prepared, coordinated public-information team.
Bring practical, real-world training to your organization and give your PIOs the skills and confidence to communicate when it matters most.
Bring Training to Your Organization