The book behind the practice
On the Record
A Practical Guide to Crisis Communication for Executives and Public Leaders
A field guide for leaders who will one day face the cameras on their worst day. On the Record offers a practical approach to crisis communication, message discipline and public trust, drawn from real experience inside public service.
Inside the book
Stay ready before the crisis begins.
- How to prepare before a crisis, so the first statement is not the first plan
- What to say in the first minutes, and what not to say
- How leaders and communicators work together under pressure
- Keeping message discipline as facts change
- Protecting public trust after the cameras leave
Academy programs bring these principles to life through practice, coaching and application. See the crisis course.
Resources
Tools for public communicators.
Templates, checklists and short articles drawn from Academy courses are in development. Ask to be notified when they are released.
Bring Gov Comms Academy to your organization
Build a prepared bench of credible public voices.
Request a private cohort for your city, county, agency, association or leadership team.