Lead the communication function, not just the next release.
Advanced training for chief and deputy communications officers, communications managers and public affairs, public relations and media relations professionals.
Built for:
- Chief & Deputy Communications Officers
- Communications Managers
- Public Affairs
- Public Relations
- Media Relations
The work that separates a communications function from a press office.
Senior communicators are expected to advise, plan and lead, not only to produce. Training is built from the realities of running communications inside public institutions.
Communication Strategy
Connect daily communication to organizational priorities and measurable outcomes.
Executive Counsel
Advise elected and appointed leaders on risk, timing and message.
Message Systems
Build templates, approvals and workflows that keep many departments consistent.
Team Leadership
Develop communicators and lead a team through high-volume, high-pressure periods.
Advanced Crisis Practice
Run timed simulations that test your plan, your people and your approvals.
Media Relations
Strengthen relationships with reporters and pitch stories that get used.
Recommended training pathways.
Use the courses to sharpen your own practice, or train your team alongside the leaders you advise.
01What Makes News?
Writing Media Materials That Get UsedFind the public-interest angle and produce materials newsrooms can use.View course outline
02Ready When It Matters
Crisis Management & CommunicationAdvanced crisis practice with a timed capstone simulation.View course outline
03On the Record
Media Training for Public LeadersPrepare the leaders you advise for interviews and press conferences.View course outline
04Government Executive Communications Certificate
All four courses · 12 hoursA shared standard for your communications team and the executives you support.Explore the certificateTraining for communications teams and the leaders they advise.
Bring your communications staff together with the executives they support. Shared practice improves the leader–communications handoff and speeds up approvals.
What's included
- Planning consultation with your communications leadership
- Scenarios built from your organization's portfolio
- Joint sessions for communicators and executives
- Templates and workflows your team can keep
- In-person delivery for teams of any size
Build a communications team leaders rely on.
Tell us about your team, priorities and timeframe. We respond within two business days.
Build Your Training Plan